<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <!-- Core pages -->
  <url>
    <loc>https://marianodevitto.com/</loc>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://marianodevitto.com/about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://marianodevitto.com/cases</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://marianodevitto.com/capabilities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://marianodevitto.com/approach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://marianodevitto.com/brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://marianodevitto.com/tools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://marianodevitto.com/recommendations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://marianodevitto.com/contact</loc>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- Signal Brief (blog) index -->
  <url>
    <loc>https://marianodevitto.com/blog</loc>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Signal Brief articles -->
  <url><loc>https://marianodevitto.com/blog/signal-brief-001</loc><priority>0.8</priority></url>
  <url><loc>https://marianodevitto.com/blog/ia-generativa-creatividad-publicitaria</loc><priority>0.8</priority></url>
  <url><loc>https://marianodevitto.com/blog/crisis-roas-meta-diversificacion-medios</loc><priority>0.8</priority></url>
  <url><loc>https://marianodevitto.com/blog/owned-media-ventaja-estrategica</loc><priority>0.8</priority></url>
  <url><loc>https://marianodevitto.com/blog/lead-scoring-predictivo-ia-b2b</loc><priority>0.8</priority></url>
  <url><loc>https://marianodevitto.com/blog/community-building-canal-crecimiento</loc><priority>0.8</priority></url>
  <url><loc>https://marianodevitto.com/blog/d2c-ecommerce-latam-crecimiento</loc><priority>0.8</priority></url>
  <url><loc>https://marianodevitto.com/blog/brief-creativo-era-ia</loc><priority>0.8</priority></url>
  <url><loc>https://marianodevitto.com/blog/marketing-lanzamiento-360-gtm</loc><priority>0.8</priority></url>
</urlset>
